Strategie Design
Bruggeman - Peterman Fruit

We were asked to modernize the Peterman Fruit Jenevers’range in order to become more appealing to a new target: women and young adults.

To achieve this, we choose a new bottle design with a more modern, elegant, female shape.

A transparent sleeve highlights the beverage color and provides a feeling of lightness.

The use of a « splash effect » for the fruit representation also gives a fresh and dynamic look to the product.