Strategie Design
Detry - Aubel

In order to increase its roasted ham sales, Detry asked Strategie Design to modernize the whole packaging range, initially created by the agency.

We reworked the packaging on different levels. First we redesigned the logo, making it more dynamic and modern.

Then we reworked the global architecture of the pack with a new color distribution, a better emphasis of the product names making the range differentiation easier.

We managed to make this pack being more visible and attractive on shelf.