Strategie Design
Danone LU - Cha-Cha

Our mission was to reposition the Cha Cha brand as a true Belgian brand made with real Belgian chocolate.

We had to reinforce the brand flag in order to make it more attractive to the target group and give the product packshot a stronger taste appeal.

We reworked the letters of the logo, making them less droopy, more optimistic. We introduced the ovals, adding a shape that contains the brand without restraining it and that allows the brand to retain its characteristics on any background

The Belgian colors make their appearance. The amount of brown and black creates a more authentic chocolate feeling. The red at the bottom is intense and hypnotic.