Strategie Design
Georgia Pacific - Lotus

Responsible for the whole Georgia Pacific BRT (Bathroom Tissue) packaging design in Europe we developed these new Lotus design for France.

The design is a declination of the European master design with some specificities for the French market.

The product names Confort and Petite Fleur as well as the white halo behind the brand increases the feeling of softness.

Responsible for the whole Georgia Pacific BRT (Bathroom Tissue) packaging design in Europe we developed these new Lotus Royal design for Romania.

In the Eastern Europe countries the use of flavored toilet paper is very common and we created a range of more than eight different varieties.

The tight follow up of the production process allowed us to reach a level of perfection in the toilet paper and flower simulation despite the use of traditional flexo printing.