Strategie Design
Iglo - Fish meals

In order to add value and to clarify its frozen fish offer, Iglo wanted to rework its range segmentation.

To focus on the enhanced recipe with more vegetables and fish that differentiates the range from competitors, the name “Fish Cuisine” was defined.

Our mission was to design the sub-brand logo and to clarify recipes segmentation.

An appealing shooting shows the quality and generosity of the ingredients