Strategie Design
Nestlé - Maggi

A new innovation concept “Idee du Jour” needed an attractive design.

The idea of a shopping list shown on the front of the packaging and a tasty recipe packshot made this product launch a real success.

Different color exercises allowed an easy product differentiation.



We designed the “Coeur de Bouillon” packaging for the Belgian market and changed the product branding in order to make it look more healthy. The variety recognition was improved and we increased the appetite appeal.