Omega Pharma, the n° 1 Belgian OTC pharmaceutical company, needed a new corporate identity in order to harmonize the multitude of different affiliates logos.

We started from the “happy people” concept and developed a new identity that is a combination of the visual code of a person, the Greek omega sign and the pharmaceutical cross.

Fresh colors were used to reinforce the modern values of the company and we also put the focus on the omega particle in order to facilitate the local declinations.