In 1993 Stassen was about to launch a new product: an alcohol-free cider for kids. They had the product: all they needed was a name, a label, a bottle… Strategie Design came up with KIDIBUL (bulles is French for bubbles).



Next came the brand mascot: a crocodile, never used before. It suggested danger so it was exiting. The shape of the bottle was quickly decided: a champagne bottle, thus defining the positioning: champagne for kids, parties, anniversaries, special occasions…